New project on Reducing Meat Consumption Habits has been awarded an impact seed grant by the psychology research institute, UvA.

Sanne de Wit, Monique Chambon and Edith Smit will collaborate on this project on  Omega Strategies to Facilitate Change in Identity-Based Meat Consumption Habits.

In this project, we will: examine the relation between identity and habit in the context of meat consumption; and test the effectiveness of a habit-based intervention, that actively accounts for the role of identity in sustaining these habits.